Market Entry and Exit

This year, five new entrants successfully joined the market:

Four self supply retailers (managed by Waterscan)
  • J Sainsbury Plc supply 1792 sites across England. This includes distribution centres, superstores and convenience stores of Sainsbury's Supermarkets Ltd, and Argos stores and their associated distribution centres. Ofwat granted their license on 29 June 2020
  • Sefton Council is a local authority in the North West of England and part of the Merseyside/Liverpool City Region. Sefton Council supply 213 sites across the area and service corporate and school sites. Ofwat granted their license on 14 July 2020
  • David Lloyd Leisure Limited is a health, sport and leisure group with 100 clubs across Great Britain with sites including swimming pools and gyms. Ofwat granted their license on 2 October 2020
  • Arla Foods Limited is the UK's largest dairy company. Ofwat granted their license on 15 January 2021.
One unassociated retailer
  • ConservAqua offers tailor-made packages to business customers for the supply of water. Their core target audience is golf and leisure facilities. Ofwat granted their license on 11 June 2020

Market exit

  • Affinity for Business sold their customer book on 1 April 2020 to Castle Water. They have retained their license in the market which Castle Water maintains
  • Three Sixty Water's customer book was bought by Business Stream. They officially left the water market on 21 September 2020
  • SSE transferred its customer base to Leep Water Networks. Leep Water Networks gave up their license (PEEL-R) on 1 October 2020 and now operate using the SSE license
  • Utility Bidder were a dormant member that officially left the market in November 2020